The Rad Journey
The Data is just a clue to the end truth - Josh Smith
Data galore! But making it useful for decision-making requires the adoption of the appropriate people, processes, and incentives. In this bi-weekly newsletter, I write at the intersection of data, business decision-making, and small businesses and how it empowers businesses to grow using data science.
If you're an entrepreneur, a small business, or if you have a side project, this newsletter is for you. It has never been easier to go independent or start a small business. Digital has become the most dominant medium. My goal is to empower small businesses to win online commerce. You are going to learn something fun and useful.
I am the co-founder and CEO of Krayen, where I am building customer journey analytics to help small businesses improve their ROI on Digital Marketing spend. My background is in Data Science. I worked as a Machine Learning Engineer for many years before plunging into entrepreneurship. Krayen is my third startup. I strongly believe in the creative power of small teams.
When am not working on my startup, I am most likely to be reading, listening to a podcast, playing chess, or watching NBA. I am currently working on being mindfully productive.